Alix Norman

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SMART WRITING.

Working with

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ABOUT ALIX

I'm a writer, strategist, storyteller.

What I bring is more than words. It’s insight – into your message, your audience, and their emotions.

I draw from data, interviews, and 25 years of experience to find the angle that resonates – then craft the story your audience feels, understands, remembers.

I write words that work; words people act on.

Clear, smart, engaging.

more about me

Who I Work With

Media & Publications

Features that pull readers in.

Native content that performs.

Strategies that grow audience and loyalty.

Brands & Organisations

Real stories, smart strategy, and content that connects. I help you sound human — and build trust.

Agencies & Individuals

Need a sharp mind and fast turnaround? I bring clarity, creativity and results to your content and campaigns.

SERVICES

Strategy & Consulting

Digital transformation, AI in content, engagement strategy, media training

— I help teams stay ahead.

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I write content that is understood, remembered.
Words that make people listen - and act.

The Impact

GO TO PORTFOLIO

Writing isn't just about words. It's about making a difference.

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"I WON'T COME BACK TO CYPRUS!"

I identified a rising sentiment in forums and engagement data: tourists were falling out of love with Cyprus. So I went islandwide – interviewing dozens of visitors to uncover the emotion behind the stats. The result? An article that appeared in the Sunday Mail, and was then picked up by outlets around the world – reshared over 30,000 times, read by millions.

1000+
comments

30,000+
shares

1 million+
views

Beach Beds_edited_edited_edited_edited_e

As the planet shut down, I reported for The Telegraph, capturing a rare moment in time. With travel halted and streets deserted, this piece on the human stories behind the headlines reached millions worldwide.

I didn’t mean to cause a stampede – I just wanted to test a Stanley! 50,000 readers later, this viral story caused sales to soar nationwide. Proof that the right words, in the right voice, move more than just products.

Freda Yannitsas

CEO

SUNDAY MAIL

“Alix isn’t like other writers. She’s sharp, strategic, and endlessly insightful. She sees what resonates, analyses the data behind it, and turns it into stories that genuinely connect. Her work isn’t just well-written – it’s smart, impactful, game-changing.”

Testimonials

What you’re saying matters.
Let's make your audience pay attention.

CONTACT ME

SMART WRITING.

ABOUT ALIX

Who I Work With

Media & Publications

Brands & Organisations

Agencies & Individuals

Strategy & Consulting

I write content that is understood, remembered.
Words that make people listen - and act.

The Impact

Writing isn't just about words. It's about making a difference.

"I WON'T COME BACK TO CYPRUS!"

1000+
comments

30,000+
shares

1 million+
views

A QUIET ISLAND

As the planet shut down, I reported for The Telegraph, capturing a rare moment in time. With travel halted and streets deserted, this piece on the human stories behind the headlines reached millions worldwide.

THE STANLEY EFFECT

I didn’t mean to cause a stampede – I just wanted to test a Stanley! 50,000 readers later, this viral story caused sales to soar nationwide. Proof that the right words, in the right voice, move more than just products.

Testimonials

What you’re saying matters.
Let's make your audience pay attention.

SMART WRITING.

ABOUT ALIX

Who I Work With

Media & Publications

Brands & Organisations

Agencies & Individuals

Strategy & Consulting

I write content that is understood, remembered. Words that make people listen - and act.

The Impact

1000+ comments

30,000+ shares

1 million+ views

Testimonials

What you’re saying matters. Let's make your audience pay attention.

I write content that is understood, remembered.
Words that make people listen - and act.

1000+
comments

30,000+
shares

1 million+
views

What you’re saying matters.
Let's make your audience pay attention.